The idea for the logotype of Lipstick Public Relations, came together after a pleasant talk with Fleur, who is the owner and founder. She told us that for her, PR is about leaving something behind. Something that sticks. That’s how she came up with the name Lipstick. Fleur also told us that she has great interest in the pop-art culture from the mid 50’s and 60’s.
We instantly associated her thoughts with the works of heavyweights in pop art, Roy Lichtenstein, Coosje van Bruggen and Claes Oldenburg. Their bold and sometimes blatant signature spoke to us.
In the design of the stationary, you’ll see a clear cut reference to the aesthetics that are significant in the pop-art culture. Completed with a contemporary look. The use of colour and patterns in the logotype can be combined without losing it’s soul.
We created a visual identity that contains multiple applications such as a corporate presentation template that fits the need of every purpose. A letterhead, business card and online visuals.