Within the scope of the Hieronymus Bosch year (2016), you are invited to walk on the roof of the famous St. John’s Cathedral. This is a unique chance to look at the statuettes on the cathedral’s flying buttresses. The statuettes derive from the same period as the famous painter Hieronymus Bosch and show an interesting resemblance with his work. By the way, the view over the city of ’s-Hertogenbosch isn’t too bad either. It really is ‘A Wondrous Climb’.
The campaign image resembles a playing card, which in the vernacular is called a devil’s game. The colour palette, is a metaphor for the divine, while the diagonal line emphasizes the flying buttresses. We used these elements as the foundation on which the identity and campaign is based.
Commissioned by ‘Stichting Nationaal Monument Sint-Jan’, we worked together on ‘Een Wonderlijke Klim’ with Stephan Lerou on the concept of the identity and campaign for the event. These include amongst other things, a poster series, a catalogue and a 25 meter tall decoration for the scaffolding that is used to climb to the roof of the cathedral. Wrapping this famous landmark was literally our biggest challenge so far.